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Using Simulated Reality (SR) to revolutionize the design process.


The SR platform optimizes and improves communication during review processes and projects presentations.

Designers and engineers work with complex architecture, modelling and engineering systems daily. They are trained to solve problems while envisioning and translating ideas into real products often increasing efficiency and improving performance; requiring high levels of creativity and attention to detail. All while managing a variety of complex projects between different parties. How can designers and engineers create systems that turn complex projects into comprehensive, easily understood visuals?

Introducing newly designed products and systems is an arduous, but rewarding, journey. Design, engineering and business teams get together to start a new initiative based on customer requests. This process entails reflecting on overall composition both in appearance and functionality from a user perspective. Understanding as well as envisioning the environment and use of the product or service is essential for a successful implementation. One of the fundamental aspects of this process is to migrate the vision into reality. Designers and engineers have the uncommon ability to envision spatial characteristics and; the presence of depth and distance as they relate to objects around us. However, the ability to visualize an objects, its geometric shape, spatial relations to other objects and movement forming new spatial relations can be challenging and frustrating for untrained three-dimensional thinkers. This creates a visual communication gap between teams from different backgrounds, clients and others vital to the project.

Integrating Simulated Reality simulations in stages such as design review and product presentation is key to providing a common understanding of the project and a comprehensive way of adapting to the real needs of customers.

Bringing clarity to these complex projects and never assuming a common understanding is essential when managing expectations between teams and customers. But how can there be the guarantee of a common understanding? Simulating digital worlds decreases this gap. Illustrating elements such as lighting, colours and materials, and virtual environments contributes to the interpretation of these visuals making them easier to understand. The secret is bringing complex designs as closer to reality as possible in the simplest way.

Imagine you are a mechanical engineer and want to review your latest design for a manager. Grosse 8 has been addressing this scenario from a design and engineering perspective, creating new formats with great benefits when applied.

Their goals were to provide a straightforward way of carrying out design quality assessments, verifying processes between design and engineering teams and presenting final products to customers.

We used the Simulated Reality (SR) platform to improve design communication among the stakeholders during a design process and provide a "closest to reality " overview of the design.

The purpose of each design is to change existing reality into a reality that we find more desirable. Thus, we need those complex drawings and 3D models to take a shape that it is easily recognizable. The closer the semblance to reality in terms of details and functionality, the easier it becomes to make an association with reality. The Simulated Reality platform turns complex projects into simple and comprehensive experiences. By doing so, there are practical advantages such as improving common understanding and reducing the frustration between company and client.

Learn more about the Simulated Reality Development Kit

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